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Category Archives: Marketing

Pew – 10 percent of Twitter users create 80 percent of tweets

“We know from Pew Research Center surveys that 22% of U.S. adults use Twitter. But surveys can only tell us so much about how these Americans actually use the platform. A new Pew Research Center study goes a step further. First, we asked survey respondents whether they use Twitter and, if so, for permission to look at their Twitter accounts. After reviewing each account, we quantified these Americans’ tweets, likes, followers and followings. The result is the Center’s first study of Twitter behavior that’s based on a representative sample of U.S. adults who use the platform.

Among U.S. adults, Twitter discourse is dominated by a small share of tweeters. The most prolific tweeters – those in the top 10% by number of tweets – are responsible for 80% of all tweets created by U.S. adults. That includes all types of tweets: original tweets, retweets and quote tweets…”

Textio’s New Tool Will Take the Words Right Out of Your Mouth—and Maybe Improve Them

Fortune: “Words matter, and they often matter in different ways to different people. That’s why, for the past five years, text analytics startup Textio has studied—and helped to augment—the way companies in search of more diverse candidates communicate with prospective hires. Now, the company is launching a new product that takes that mission one step… Continue Reading

Online Legal Document Providers and the Public Interest

Fortney, Susan Saab, Online Legal Document Providers and the Public Interest: Using a Certification Approach to Balance Access to Justice and Public Protection (March 5, 2019). Oklahoma Law Review, (symposium on Lawyering in the Age of Artificial Intelligence), Forthcoming. Available at SSRN: https://ssrn.com/abstract=3367196 – “The Internet and electronic communications have revolutionized how consumers obtain legal… Continue Reading

Libraries lean on Twitter, Facebook and Instagram to reel you in

cnet.com – From pithy tweets to Insta Novels on Instagram, libraries around the world are using social media to entertain and reach their audiences. “:ast summer, the New York Public Library wanted to make classic literature more enticing to young readers. You know, readers who are more likely to scroll through a text message than… Continue Reading

To Purge Some of Social Media’s Ugliness, an Unlikely Lesson From Wall St.

The New York Times Deal Book – A simple rule that bolsters the banking system – “know your customer” — could help combat fake news and hate speech online if companies like Facebook and Twitter embraced it. “…The concept is “know your customer” — or KYC, as it’s called on Wall Street — and it’s… Continue Reading

Everything You Need to Know About Starting a Podcast

Law Technology Today: “What do popular podcasts like Lawyer 2 Lawyer, Legal Talk Network, and Life of the Law all have in common? Their creators showed a commitment to the production process, dedicating themselves to their project. Though the early stages of development are long, involved, and sometimes frustrating, they’re necessary. With this in mind,… Continue Reading

The 2019 Revealed-Preferences Ranking of Law Schools

Ryan, Christopher and Frye, Brian L., The 2019 Revealed-Preferences Ranking of Law Schools (March 15, 2019). Belmont Law Review (forthcoming 2019).. Available at SSRN: https://ssrn.com/abstract= “In 2017, we published A Revealed-Preferences Ranking of Law Schools, which presented the first (intentionally) objective ranking of law schools. Other law school rankings are subjective because their purpose is… Continue Reading

Skyrocketing cost of textbooks prices – Four publishers control more than 80% of the market

Vox: “…A 2014 report by the Public Interest Research Groups [PIRG] found that two-thirds of surveyed students had skipped buying or renting some of their required course materials because they couldn’t afford them.Textbook publishers, for their part, have begun acknowledging that textbooks and other course materials have become so expensive that some students simply can’t… Continue Reading

New on LLRX – Nothing Artificial About It: How Law Firms (Really) Use AI in Practice

Via LLRX – Nothing Artificial About It: How Law Firms (Really) Use AI in Practice – Ed Walters, CEO of Fastcase, talks about how the new age of law firm innovation is changing legal services by moving from anecdotal to data-driven insights and thus providing better-informed guidance for clients. Walters also identifies the value of… Continue Reading

Inside Law Firms’ Best Results in a Decade

Law.com – Law firms were able to grow revenue more than expenses despite a big rise in the cost of associate salaries. “The law firm industry last year posted its best results in more than 10 years.Post-recession highs in demand and billing rate growth drove strong revenue growth—critical in a year where expense growth accelerated.… Continue Reading