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Category Archives: Marketing

How bookstores are weathering the pandemic

Vox – Independent bookstores are doing everything they can to stay in business. “..Powell’s and other independent bookstores across the country face an uncertain and undoubtedly difficult future: Government assistance has dried up, foot traffic is still low, and the virus is again threatening to bring everything to a screeching halt. Independent bookstore owners dug deep into their wells of creativity and passion and found ways to transform their businesses to cope with Covid-19. But even so, according to the American Booksellers Association (ABA), 35 member bookstores have closed during the pandemic, with roughly one store closing each week. Twenty percent of independent bookstores across the country are in danger of closing, the ABA says. Between mid-April and June, the Book Industry Charitable Foundation (BINC) distributed $2.7 million to store owners in need. “That equals the distribution that we had had in the previous eight years,” said executive director Pamela French. The individual grants it gives out have increased 443 percent over last year. The level of need has subsided somewhat since the peak of the pandemic, but it’s remained consistently elevated, even with many stores now open…In many ways, online ordering is the antithesis of what independent bookstores are. “We are a community space that thrived with that in-person, face-to-face conversation about ideas and literature,” said Hilary Gustafson, owner of Literati Bookstore in Ann Arbor, Michigan. Her store typically stages 300 events a year, and the in-store ones pack 50 people “elbow to elbow,” she said. Now, she’s been entirely focused on online orders, which requires “10 times as much work for a sale of one book…Some stores are doing as well as they would otherwise expect thanks to loyal customers and a thirst for books as people stay closer to home. But those factors aren’t making the numbers work for everyone…”

A Reset for Library E-books

Publishers Weekly – In the wake of the pandemic, can publishers and libraries finally hash out their differences? “…But in mid-March, when the reality of the pandemic became apparent, everything changed. As libraries closed their doors and began shifting their print budgets to digital, dozens of publishers began slashing library e-book and digital audio prices and… Continue Reading

Bakers To Predict Client Demand With Holy Grail AI Project

Artificial Lawyer – “Global law firm Baker McKenzie is to try and predict client demand through a partnership with AI company SparkBeyond. The Big Data-crunching and predictive analysis company also works with several governments around the world. Knowing what your clients will want from you before perhaps they or the rest of the market does… Continue Reading

How Attorneys Can Benefit from the Use of Public Records

Law Technology Today – “Public records are the backbone of many court cases regarding property, contracts, probate, and torts. Attorneys with savvy assistants can prevail in a variety of cases if they do their homework using public records. And that research can do double duty, uncovering more potential clients with similar issues, expanding one’s client… Continue Reading

Law Firms Pay Supreme Court Clerks $400,000 Bonuses. What Are They Buying?

The New York Times – “Supreme Court justices make $265,600 a year. The chief justice gets $277,700. Their law clerks do a lot better. After a year of service at the court, they are routinely offered signing bonuses of $400,000 from law firms, on top of healthy salaries of more than $200,000. What are the… Continue Reading

5 companies that want to track your emotions

Fortune: “Faced with ongoing social isolation, a turbulent economic climate, and continued uncertainty about when life will return to a simulacrum of normalcy—and what that normal will even look like—many adults are exhibiting mounting signs of clinical anxiety and depression during the COVID-19 pandemic, according to data from the U.S. Census Bureau. As the world’s… Continue Reading

Amazon shares your private info unless you do these steps

KimKomando: “As an Amazon shopper, you have a username and a password. That’s standard for any site. You may not realize that as an Amazon customer, you also have a profile visible to other Amazon users. Your public profile is created automatically, whether you want it or not, and it contains your comments and any… Continue Reading

Avaaz Report Facebook’s Algorithm: A Major Threat to Public Health

“In this report, Avaaz uncovers global health misinformation spreading networks on Facebook that reached an estimated 3.8 billion views in the last year spanning at least five countries — the United States, the UK, France, Germany, and Italy. Many of these networks, made up of both websites and Facebook pages, have spread vaccination and health… Continue Reading

Webinar Recap: How to Safeguard Your Law Firm Against Future Disruption

Via LLRX –Webinar Recap: How to Safeguard Your Law Firm Against Future Disruption – As the COVID-19 pandemic continues to surge in various parts of the country, you’re no doubt facing uncertainties on how and when to reopen your law firm. You’re also likely wondering about the future of your law firm and its book… Continue Reading

COVID-19 Has Changed Law Firm Operations and Management Dramatically – What Happens Now?

Integreon/BigHand Whitepaper via LawSites: “A recent Association of Legal Administrators (ALA) poll, co-sponsored by global managed services provider Integreon and legal productivity and profitability technology company BigHand, sought to determine how law firms had changed as a result of the pandemic, and what the future holds. The poll gathered feedback from ALA members who attended… Continue Reading