“This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 70,000 online news consumers in 36 countries including the US and UK. The report focuses on the issues of trust in the era of fake news, changing business models and the role of platforms. This year’s report comes amid intense soul-searching in the news industry about fake news, failing business models, and the power of platforms. And yet our research casts new and surprising light on some of the prevailing narratives around these issues.
- The internet and social media may have exacerbated low trust and ‘fake news’, but we find that in many countries the underlying drivers of mistrust are as much to do with deep-rooted political polarisation and perceived mainstream media bias.
- Echo chambers and filter bubbles are undoubtedly real for some, but we also find that – on average – users of social media, aggregators, and search engines experience more diversity than non-users.
With data covering more than 30 countries and five continents, this research is a reminder that the digital revolution is full of contradictions and exceptions. Countries started in different places, and are not moving at the same pace. These differences are captured in individual country pages that can be found towards the end of this report. They contain critical industry context written by experts – as well as key charts and data points…”