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Category Archives: Marketing

New on LLRX – Our “Small” Project with a Big Impact: Littler’s Knowledge Desk, A Case Study

Via LLRX – Cynthia L. Brown, Director Research Services at Littler Mendelson P.C. discusses the firm’s one-stop-shop for all KM and library research inquiries and needs – the Knowledge Desk. The Knowledge Desk is available to all Littler attorneys and staff for any legal research, traditional library resources, KM requests or questions concerning the legal… Continue Reading

Why The Number Of Independent Bookstores Increased During The ‘Retail Apocalypse’

All Things Considered – NPR – Podcast and Transcript: “Between 2009 and 2015, the number of independent bookstores grew by 35 percent. This happened during the so-called “retail apocalypse,” which has pitted Amazon against every retail outlet in America. We’ve been hearing for years that the independent bookstore business is in rough shape. It turns… Continue Reading

New on LLRX – Stagnation And The Legal Industry (Part 2) What Real Transformative Change Could Look Like

Via LLRX–  Stagnation And The Legal Industry (Part 2) What Real Transformative Change Could Look Like – In his article Ken Grady describes one possible future for the legal services that embodies radical transformation. He bases this new paradigm on Elon Musk’s premise: the only things unchangeable are the laws of nature. In the case… Continue Reading

Documents from former Cambridge Analytica workers widen scope of engagement with campaigns

The complex story of Cambridge Analytica’s impact on U.S. campaigns is being revealed with greater clarity as the Washington Post continues its reporting based on documents provided to them by former Cambridge Analytica research director, and whistleblower, Christopher Wylie and other former employees. “Cambridge Analytica assigned dozens of non-U.S. citizens to provide campaign strategy and… Continue Reading

Guides to opting out of Facebook data collection activities

EFF – “You shouldn’t have to do this. You shouldn’t have to wade through complicated privacy settings in order to ensure that the companies with which you’ve entrusted your personal information are making reasonable, legal efforts to protect it. But Facebook has allowed third parties to violate user privacy on an unprecedented scale, and, while… Continue Reading

Report Documents Google’s Academic Influence in Europe

From the Campaign for Accountability Report: “Over the past decade, Google has invested heavily in European academic institutions to develop an influential network of friendly academics, paying tens of millions of euros to think tanks, universities and professors that write research papers supporting its business interests. Those academics and institutions span the length and breadth… Continue Reading

Ambrogi – In New Ethics Ruling On Blogging, ABA Opines Like It’s 1999

Robert Ambrogi – Above the Law – Having now decided to weigh in on this untimely topic, what does the ABA tell us? [This is a must read] “In the classic short story “Rip Van Winkle,” a man fell asleep in 1769 and awoke 20 years later, having slept through the Revolution. One wonders whether… Continue Reading

My Simpleshow

“My Simpleshow is a tool for building short “explainer” videos. It includes a number of template storylines that users can select as a starting point. For example, their educational templates include “explain a mathematical formula,” “interpret literature,” “introduce a biological process,” and others. There are also professional storylines (like “introduce your startup”) and personal storylines… Continue Reading

University Libraries launches framework for digital literacy

Virginia Tech News: “Taking action and being active in the digital world involves understanding and effectively using a variety of online resources. To help the campus community and beyond be better equipped to do this, the Virginia Tech University Libraries, with partners from across campus, launched a framework to enhance digital literacy as part of… Continue Reading

ABA Journal – Cyberthreats 101: The biggest computer crime risks lawyers face

“Cyberattacks are on the rise, both in the number of incidents and the costs associated with the attacks. According to the ABA’s 2017 Legal Technology Survey Report, 22 percent of responding firms had been breached—an increase of 8 percentage points from the previous year’s survey. According to the ABA report, about 27 percent of firms… Continue Reading

New on LLRX – Learning from tech

Via LLRX – Learning from tech – Anna McGrane, COO of PacerPro, shares her insights on a 200 hour coding program structured to encourage participation in the training and the value of the learning environment. McGrane describes key takeaways from the training that we can borrow and apply in the legal sector. Continue Reading

Book captures papers by 30+ legal marketing experts

Via Ron Freidmann: “Stephen McGarry of AILFN publishes an updated book with chapters by 30+ legal market thought leaders covering many timely topics.” Ron’s KM chapter is here. Continue Reading