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Category Archives: Marketing

New on LLRX – Learning from tech

Via LLRX – Learning from tech – Anna McGrane, COO of PacerPro, shares her insights on a 200 hour coding program structured to encourage participation in the training and the value of the learning environment. McGrane describes key takeaways from the training that we can borrow and apply in the legal sector. Continue Reading

Book captures papers by 30+ legal marketing experts

Via Ron Freidmann: “Stephen McGarry of AILFN publishes an updated book with chapters by 30+ legal market thought leaders covering many timely topics.” Ron’s KM chapter is here. Continue Reading

The Internet of Things – When your home spies on your every move

Gizmodo – The House That Spied on Me: “Thanks to the Internet of Things, I could live in my very own tech-mediated Downton Abbey. That’s the appeal of smart homes for most people, and why they are supposed to be a $27 billion market by 2021. But that wasn’t my primary motivation. The reason I… Continue Reading

Need some free images for your academic work / poster / presentation / website? Look no further

Via LLRX – Need some free images for your academic work / poster / presentation / website? Look no further – Ned Potter is an Academic Liaison Librarian at the University of York and a trainer in library marketing, and presentation skills. In this article he recommends best sites for high quality, free, and public… Continue Reading

2018 Report on the State of the Legal Market

Thomson Reuters: “The market for law firm services is being transformed — by clients, by law firms that ‘get it,’ and by alternative service providers — and that pace of change in this transformative process is accelerating.” “This statement sets the premise found in the 2018 Report on the State of the Legal Market just… Continue Reading

6 Ways Artificial Intelligence Can Help Lawyers (Infographic)

Rocket Matter: “There’s no doubt about it: Artificial intelligence (AI) is on the rise and is very much a part of our reality. Though lawyers may be weary of AI taking their jobs, there is much to be said for artificial intelligence as a major asset to law firms. Still not convinced? This infographic breaks… Continue Reading

New on LLRX – The State of Law Library eBooks 2017-18 Part Three: What Law Libraries are Doing

Via LLRX – The State of Law Library eBooks 2017-18 Part Three: What Law Libraries are Doing – In the third installment of her series, Ellyssa Kroski discusses the hybrid model at NYLI and how her team is utilizing aggregators and individual publisher platforms as well as subscription models and patron-driven acquisitions to create the… Continue Reading

New on LLRX – 2017: The Year of Change for the Legal Industry?

Via LLRX – 2017: The Year of Change for the Legal Industry? This commentary by attorney Nicolle Schippers offers insight and perspective on how technology has changed the paradigm of legal services and client communications in 2017. Looking forward to 2018, Schippers calls upon her colleagues to engage in a continuing dialogue to collectively deliver… Continue Reading

Robert Ambrogi – 2017: The Year of Women in Legal Tech

This is a must read article – it is a positive, illuminating, thought provoking and informative shout-out to women in legal tech – some of whom you may know, and many to whom you will be introduced – who have redefined this male dominated sector with their innovative and multifaceted work in multiple arenas of… Continue Reading

The Extinction of Libraries: Why the Predictions aren’t Coming True

An idea to kick off 2018 – think of each librarian (this includes all relevant job titles) to be in essence, a living breathing library. The wide ranging expertise of each librarian engages and employs skills that include communications, marketing, research, technology innovations, teaching, training, knowledge discovery, building communities (including those of best practice), ensuring… Continue Reading

New on LLRX – Virtual Chat Reference Services

Via LLRX – Virtual Chat Reference Services – If our library had a virtual chat service linked to our website, would our reference librarians receive more questions? Brandon Wright Adler answers this question in the affirmative and shares her recommendations for services that merit your review and consideration. Continue Reading

Diversity is growing in law firms but not at the top

WashingtonPost: “Minority lawyers now make up 16 percent of law firms – a record high – but remain scarce at the top, where only 9 percent of law partners are people of color, according to new data collected by the Minority Corporate Counsel Association. Put another way, nearly half of their white counterparts make partner,… Continue Reading