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Category Archives: Marketing

Ambrogi – In New Ethics Ruling On Blogging, ABA Opines Like It’s 1999

Robert Ambrogi – Above the Law – Having now decided to weigh in on this untimely topic, what does the ABA tell us? [This is a must read] “In the classic short story “Rip Van Winkle,” a man fell asleep in 1769 and awoke 20 years later, having slept through the Revolution. One wonders whether… Continue Reading

My Simpleshow

“My Simpleshow is a tool for building short “explainer” videos. It includes a number of template storylines that users can select as a starting point. For example, their educational templates include “explain a mathematical formula,” “interpret literature,” “introduce a biological process,” and others. There are also professional storylines (like “introduce your startup”) and personal storylines… Continue Reading

University Libraries launches framework for digital literacy

Virginia Tech News: “Taking action and being active in the digital world involves understanding and effectively using a variety of online resources. To help the campus community and beyond be better equipped to do this, the Virginia Tech University Libraries, with partners from across campus, launched a framework to enhance digital literacy as part of… Continue Reading

ABA Journal – Cyberthreats 101: The biggest computer crime risks lawyers face

“Cyberattacks are on the rise, both in the number of incidents and the costs associated with the attacks. According to the ABA’s 2017 Legal Technology Survey Report, 22 percent of responding firms had been breached—an increase of 8 percentage points from the previous year’s survey. According to the ABA report, about 27 percent of firms… Continue Reading

New on LLRX – Learning from tech

Via LLRX – Learning from tech – Anna McGrane, COO of PacerPro, shares her insights on a 200 hour coding program structured to encourage participation in the training and the value of the learning environment. McGrane describes key takeaways from the training that we can borrow and apply in the legal sector. Continue Reading

Book captures papers by 30+ legal marketing experts

Via Ron Freidmann: “Stephen McGarry of AILFN publishes an updated book with chapters by 30+ legal market thought leaders covering many timely topics.” Ron’s KM chapter is here. Continue Reading

The Internet of Things – When your home spies on your every move

Gizmodo – The House That Spied on Me: “Thanks to the Internet of Things, I could live in my very own tech-mediated Downton Abbey. That’s the appeal of smart homes for most people, and why they are supposed to be a $27 billion market by 2021. But that wasn’t my primary motivation. The reason I… Continue Reading

Need some free images for your academic work / poster / presentation / website? Look no further

Via LLRX – Need some free images for your academic work / poster / presentation / website? Look no further – Ned Potter is an Academic Liaison Librarian at the University of York and a trainer in library marketing, and presentation skills. In this article he recommends best sites for high quality, free, and public… Continue Reading

2018 Report on the State of the Legal Market

Thomson Reuters: “The market for law firm services is being transformed — by clients, by law firms that ‘get it,’ and by alternative service providers — and that pace of change in this transformative process is accelerating.” “This statement sets the premise found in the 2018 Report on the State of the Legal Market just… Continue Reading

6 Ways Artificial Intelligence Can Help Lawyers (Infographic)

Rocket Matter: “There’s no doubt about it: Artificial intelligence (AI) is on the rise and is very much a part of our reality. Though lawyers may be weary of AI taking their jobs, there is much to be said for artificial intelligence as a major asset to law firms. Still not convinced? This infographic breaks… Continue Reading

New on LLRX – The State of Law Library eBooks 2017-18 Part Three: What Law Libraries are Doing

Via LLRX – The State of Law Library eBooks 2017-18 Part Three: What Law Libraries are Doing – In the third installment of her series, Ellyssa Kroski discusses the hybrid model at NYLI and how her team is utilizing aggregators and individual publisher platforms as well as subscription models and patron-driven acquisitions to create the… Continue Reading

New on LLRX – 2017: The Year of Change for the Legal Industry?

Via LLRX – 2017: The Year of Change for the Legal Industry? This commentary by attorney Nicolle Schippers offers insight and perspective on how technology has changed the paradigm of legal services and client communications in 2017. Looking forward to 2018, Schippers calls upon her colleagues to engage in a continuing dialogue to collectively deliver… Continue Reading