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Category Archives: Marketing

Skyrocketing cost of textbooks prices – Four publishers control more than 80% of the market

Vox: “…A 2014 report by the Public Interest Research Groups [PIRG] found that two-thirds of surveyed students had skipped buying or renting some of their required course materials because they couldn’t afford them.Textbook publishers, for their part, have begun acknowledging that textbooks and other course materials have become so expensive that some students simply can’t afford them, even if it means their grades will suffer as a result. Publishers claim that new technologies, like digital textbooks and Netflix-style subscription services, make textbooks more affordable for all. But affordability advocates say that if anyone is to blame for the fact that textbook costs have risen more than 1,000 percent since the 1970s, it’s the publishers — and, advocates claim, these new technologies are publishers’ attempt to maintain their stranglehold on the industry while disguising it as reform…Textbook costs increased 88 percent between 2006 and 2016, according to the BLS report. The College Board suggests that students set aside $1,200 each year for books and other course materials, which can be an exorbitant amount of money for students who come from low-income backgrounds.

… Four major publishers — Pearson, Cengage, Wiley, and McGraw-Hill — control more than 80 percent of the market, according to a 2016 PIRG report [see the 2018 report here]. Major publishers also tend to “avoid publishing books in subject areas where their competitors have found success,” which ends up limiting professors’ options for what to assign…”

New on LLRX – Nothing Artificial About It: How Law Firms (Really) Use AI in Practice

Via LLRX – Nothing Artificial About It: How Law Firms (Really) Use AI in Practice – Ed Walters, CEO of Fastcase, talks about how the new age of law firm innovation is changing legal services by moving from anecdotal to data-driven insights and thus providing better-informed guidance for clients. Walters also identifies the value of… Continue Reading

Can PowerPoint speak aloud & read the text in my slideshows?

PCWorld: “Can PowerPoint speak aloud and read the text in my slideshows? Yes, it can. Using the Speak command, also known as the Text to Speech (TTS) feature, PowerPoint can read the text in your slideshows and in your notes out loud. Be advised, however, that there is not a pause and continue feature with… Continue Reading

Inside Law Firms’ Best Results in a Decade

Law.com – Law firms were able to grow revenue more than expenses despite a big rise in the cost of associate salaries. “The law firm industry last year posted its best results in more than 10 years.Post-recession highs in demand and billing rate growth drove strong revenue growth—critical in a year where expense growth accelerated.… Continue Reading

How to Use Data to Plan a Targeted Library Campaign

Demco: “…Putting Big Data to Work for Libraries – At EveryLibrary, we build datasets and use targeted messaging to rally support for libraries using a fairly small budget. There are a few great sources of data about supporters, and, undeniably, one of the biggest sources is Facebook. We use the Audience Insights tool on Facebook… Continue Reading

The Law Firm Chief Innovation Officer: Goals, Roles, and Holes

DeStefano, Michele, The Law Firm Chief Innovation Officer: Goals, Roles, and Holes (November 11, 2018). University of Miami Legal Studies Research Paper No. 18-39. Available at SSRN: https://ssrn.com/abstract=3282729 or http://dx.doi.org/10.2139/ssrn.3282729: “So many lawyers are sick of hearing that they must “innovate or die,” yet their clients call for innovation continues to be loud; and, although… Continue Reading

New on LLRX – The implications of the difference between facts and knowledge

Via LLRX.com – The implications of the difference between facts and knowledge – Using the foundational paper, Facts or Knowledge? A Review of Private Internal Reports of Investigations by Fraud Examiners, Bruce Boyes succinctly identifies the difference between facts and knowledge to clarify why organizations should engage in knowledge management. Continue Reading

Practice Innovations: The Rise of Next Generation CI

“Practice Innovations” is a quarterly, online newsletter that examines best practices and innovations in law firm information and knowledge management with an eye toward better management strategies in the face of a changing legal environment. “The results are in: law firms with highly effective competitive intelligence (CI) functions perform better, over time than their peers,… Continue Reading

Report – world has become more “permissionless” because of the diminished power of traditional gatekeepers

Via Axios – PERMISSIONLESS: What It Means, How It Happened, Will it Last: “While the Internet revolution enabled “permissionless” business models in finance, entertainment & politics, such unregulated disruptors are under growing attack. From the tech sector to the White House, many object to the divisions these new actors exacerbate or the externalities they often… Continue Reading

Top Lawyers Give Props to Their Mentors

Law.com/National Journal: How I Learned ‘Basically Everything’: Lawyers Give Props to Their Mentors – “We asked more than a dozen leaders in Big Law, small law, corporate legal departments and academia to tell us about the people who shaped their career.. Every lawyer has to start his or her career somewhere. And in the backstory… Continue Reading

Reports – Law firms are having the best financial-growth year in about a decade

ABA Journal: “Law firms increased revenues this year, posting gains during the first three quarters that are the best in about a decade, according to two new reports. The numbers differed slightly, but the conclusion was the same: 2018 is shaping up to be a good year, thanks to higher billing rates and higher demand… Continue Reading