Neiman Lab: “…At the Times, using slides and cards on social became more of a priority around the beginning of the pandemic last year. The audience team wanted to have a more “visual presence” on Times platforms and wanted to make more use of the maps and data visualizations that lived on the website. “It all came from wanting to be more visual,” [deputy off-platform editor Jake Grovum said]. “We made it part of our daily routine to have these visual presences for whatever news or whatever story we’re trying to share.” Single cards work better on Facebook and Twitter because those apps don’t have a carousel feature (you know, where you swipe left to see more images in a single post) the way Instagram does. Grovum said he’s found that Facebook and Twitter lend themselves well to text-heavy cards and that users are actually taking the time to read and share them. The cards have been particularly useful to the Times in debunking misinformation, though Grovum said a broader challenge is designing cards in ways that are still helpful even if they’re screenshotted and stripped of context…”
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