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Category Archives: Marketing

Have We Hit Peak Podcast?

The New York Times – If past experience (cough, blogs) is any indication, a shakeout is nigh. – “…Call him cynical, but Jordan Harbinger, host of “The Jordan Harbinger Show” podcast, thinks there is a “podcast industrial complex.” Hosts aren’t starting shows “because it’s a fun, niche hobby,” he said. “They do it to make money or because it will make them an influencer.”

…It’s no wonder that the phrase “everyone has a podcast” has become a Twitter punch line. Like the blogs of yore, podcasts — with their combination of sleek high tech and cozy, retro low — are today’s de rigueur medium, seemingly adopted by every entrepreneur, freelancer, self-proclaimed marketing guru and even corporation. (Who doesn’t want branded content by Home Depot and Goldman Sachs piped into their ears on the morning commute?) There are now upward of 700,000 podcasts, according to the podcast production and hosting service Blubrry, with between 2,000 and 3,000 new shows launching each month. In August William Morrow will publish a book by Kristen Meinzer, a co-host of the popular “By the Book” podcast. Its title: “So You Want to Start a Podcast.”…”

New on LLRX for May – June 2019

The are 10 new articles and 10 new columns on LLRX for May-June 2019 Five data lies that need to die … now streaming on Netflix – Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data… Continue Reading

USPTO denies Cardi B’s application to trademark a popular term

USPTO, May 7, 2019 – The assigned trademark examining attorney has reviewed the referenced application and has determined the following: “…Registration is refused because the applied-for mark is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services and to identify and… Continue Reading

Google testing waters for CBD ads with trial program

Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line… Continue Reading

Understanding the Gender Wage Gap in the Legal Profession

“According to a study published on PayScale, legal occupations see some of the highest wage gaps not controlled by education or experience, some as high as 38.6 percent. While this looks and sounds like a catastrophic gap that may never close, there are some noticeable caveats to that statistic. First, while there are more women… Continue Reading

Putting AI to the Test with Chatbot Track for Summer Associates

Xiumei Dong, Wilson Sonsini Putting AI to the Test with Chatbot Track for Summer Associates, LawTech News (June 6, 2019) – “As part of a new program, a group of summer associates at Wilson Sonsini is partnering with the firm’s senior attorneys and technical staff to create automated chatbots for clients to use.” Continue Reading

This economics journal only publishes results that are no big deal

Vox – Most new publications, upon their launch, seek to promote their content as novel, surprising, exciting. A new journal that began publishing this week does … the opposite of that. “Start with the name: Series of Unsurprising Results in Economics (SURE). The journal publishes papers with findings that are, well, really boring — so… Continue Reading

Textio’s New Tool Will Take the Words Right Out of Your Mouth—and Maybe Improve Them

Fortune: “Words matter, and they often matter in different ways to different people. That’s why, for the past five years, text analytics startup Textio has studied—and helped to augment—the way companies in search of more diverse candidates communicate with prospective hires. Now, the company is launching a new product that takes that mission one step… Continue Reading