BusinessInsider: “As a rule, misinformed people do not change their minds once they have been presented with facts that challenge their beliefs. But beyond simply not changing their minds when they should, research shows that they are likely to become more attached to their mistaken beliefs. The factual information “backfires.” When people don’t agree with you, research suggests that bringing in facts to support your case might actually make them believe you less. In other words, fighting the ill-informed with facts is like fighting a grease fire with water. It seems like it should work, but it’s actually going to make things worse. To study this, Brendan Nyhan and Jason Reifler (2010) conducted a series of experiments. They had groups of participants read newspaper articles that included statements from politicians that supported some widespread piece of misinformation. Some of the participants read articles that included corrective information that immediately followed the inaccurate statement from the political figure, while others did not read articles containing corrective information at all.”