Schnadower Mustri, Eduardo and Adjerid, Idris and Acquisti, Alessandro, Behavioral Advertising and Consumer Welfare: An Empirical Investigation (March 23, 2023). Available at SSRN: https://ssrn.com/abstract=4398428 or http://dx.doi.org/10.2139/ssrn.4398428 “The value that consumers derive from behavioral advertising has been more often posited than empirically demonstrated. The majority of empirical work on behavioral advertising has focused on estimating the… Continue Reading