eMarketer – Users turn to Instagram, Tumblr and Twitter itself to post pictures. “As the number of Twitter users grows, consumers are using the site to share photos, videos and other links with their followers. eMarketer forecasts that US adult Twitter users will reach 31.8 million in 2013, up 14.9% from the 27.7 million users in 2012. As the base grows, the way consumers use the site and what they share is also changing.In July 2012, website analysis company Diffbot looked at 750,000 links posted to Twitter worldwide and found that 36% were images, 16% were articles and 9% were videos. Additionally, 8% linked to a product, and 7% each linked to a site’s front page, a status update or a page error. Games, location-sharing, recipes and reviews each made up less than 2% of links.”