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U Penn Behavior Change for Good Initiative

At the Behavior Change for Good Initiative, we know that solving the mystery of enduring behavior change offers an enormous opportunity to improve lives. We unite an interdisciplinary team of scientists with leading practitioners in education, healthcare, and consumer financial services, all of whom seek to address the question: How can we make behavior change stick?…We are developing an interactive digital platform to improve daily decisions about health, education, and savings. For the first time, a world-class team of scientific experts will be able to continually test and improve a behavior change program by seamlessly incorporating the latest insights from their research into massive random-assignment experiments. Their interactive digital platform seeks to improve daily health, education, and savings decisions of millions…”

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