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Towards Your “Tombstone Site”

The Wind Down: “As part of my work developing The Wind Down, I have been bookmarking the websites of sunset nonprofits for the past few years. As my list grew, someone suggested that maybe we needed a “museum of closed nonprofits“, (hat tip, Kyle Soo) so I went ahead and created one. And then a few months after that, I started my newsletter Closing Remarks where I cover all sorts of pauses and endings in the public sector. Although a news article or an email from a friend often alerts me to the impending closure, I often have to visit the organization’s website to gather details that help me color the story. As such, I have perused the websites of hundreds — if not thousands! — of shuttered and shuttering civil society organizations. Even when an organization is open and in good health, a website often has so much work to do. It needs to be a place to share your message, collect donations, entice funders, spread news, attract job candidates, and often much more. While a well-funded and growing group can often turn to a professional to craft their messaging and build their website, the work and language of drawing that work to a close in a meaningful way usually requires a slightly different mindset and skillset. No more is the focus on search engine optimization and flashy graphics, now the site needs to be a time capsule, a signpost, and a monument.In my travels across the internet of wound-down, well-meaning organizations, a checklist has begun to form in my head of critical elements that need to be added, removed, or finalized on a website before the lights go out. My hope is that these building blocks can help you erect a tombstone site that you can be proud of for years to come…”

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