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The olive oil wars

EDJNet – The European Data Journalism Network: “Italy convinced the world that it was the king of liquid gold by selling Spanish oil, but now Spain has appropriated ‘Made in Italy’. With 283 million olive trees, Spain dominates the global olive oil market: in the 2021/22 season, the last one before drought destroyed its harvest, it produced 44% of the world’s oil and accounted for 59% of international sales, according to the International Olive Oil Council. Italy, meanwhile, produced barely 10% and exported 20%, although with a nuance: its sales, despite being overwhelmingly of Spanish oil, were 41% more expensive, according to Eurostat. The Spanish brand is struggling to compete with the Italian one…the Spanish oil sector continues to speak Italian. Andalusia’s liquid gold is flooding international markets, yes, but with names such as Pompeian, Carapelli or Bertolli. “Made in Italy is untouchable”, warns Leonardo D’Errico.”

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