BuzzFeedNews: “…The internet of the 2010s will be defined by social media’s role in the 2016 election, the rise of extremism, and the fallout from privacy scandals like Cambridge Analytica. But there’s another, more minor theme to the decade: the gradual dismantling and dissolution of an older internet culture. This purge comes in two forms: sites or services shutting down or transforming their business models. Despite the constant flurries of social startups (Vine! Snapchat! TikTok! Ello! Meerkat! Peach! Path! Yo!), when the dust was blown off the chisel, the 2010s revealed that the content you made — your photos, your writing, your texts, emails, and DMs — is almost exclusively in the hands of the biggest tech companies: Facebook, Google, Microsoft, Amazon, or Apple…”