Nicole Black – LinkedIn – “A decade ago, LinkedIn was little more than a digital resume. Today, it’s the primary networking platform for legal professionals. It’s come a long way since the book I co-authored about social media for lawyers was published by the American Bar Association in 2010. Back then, LinkedIn barely merited a mention. Interaction on the platform was minimal, and its primary benefit was assisting with job searches. At the time, Twitter and Facebook were the top social networks for legal professionals, and Instagram was in its infancy. If you’d suggested to me that one day LinkedIn would be my primary social media outlet, I’d have called you crazy…There are many recent feature updates that make the platform more engaging, such as newsletters, videos, and even daily puzzles. If you haven’t checked out LinkedIn in a while, it’s worth revisiting it. You’ll undoubtedly find notable updates from colleagues and will see some using it very creatively to highlight their law firms’ successes…”
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