Fuchs, Christian. 2009. Social Networking Sites and the Surveillance Society. A Critical Case Study of the Usage of studiVZ, Facebook, and MySpace by Students in Salzburg in the Context of Electronic Surveillance. Salzburg/Vienna: Research Group UTI. ISBN 978-3-200-01428-2.
59.1% of the respondents see the maintenance of social contacts as the biggest advantage of SNS, 55.7% say that economic and political surveillance is the greatest risk. Fuchs: “Students are very aware of the massive collection of personal data on these platforms, they use them nonetheless because of the expected communicative advantages. This does not mean that they are incautious, but that there is a structural lack of alternative platforms. Non-commercial, non-profit SNS do not have to evaluate data for personalized advertisements, therefore the probability of surveillance and data abuse decreases. But such platforms are currently hardly existent or completely unknown, therefore young people − the main usage group of social networking sites − have to rely on commercial service providers that collect, store, and evaluate personal data in order to accumulate profits by targeted advertising”.”
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