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Research – Facebook Ad Reach Is More Than U.S. Census Bureau Data in All 50 States

Adweek: “Facebook’s issues with reporting ad reaches larger than the actual population base appear to be even more prevalent, according to a new report from the Video Advertising Bureau. Early last month, Pivotal Research analyst Brian Wieser pointed out discrepancies between Facebook’s ad reach and U.S. Census Bureau data, including:

  • Facebook claims that it can reach 41 million U.S. adults between the ages of 18 and 24, while U.S. Census data pegs the total population of that age group at 31 million.
  • The social network also claimed that it can reach 60 million U.S. adults 25 through 34, while the U.S. Census total for that demographic is 35 million…”

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