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Report: Switching Intent among Customers Increases up to Threefold When Banks Are Acquired

News release: “The likelihood of customers switching banks increases by up to three times after their bank merges with or is acquired by another financial institution, according to the J.D. Power and Associates 2009 Bank Mergers and Acquisitions Report…The report examines the drivers of customer satisfaction and dissatisfaction with their new banks following mergers that took place during the past three years. Using customer satisfaction scores from the J.D. Power and Associates studies on retail banking for 2007 and 2008 as benchmarks, the Bank Mergers and Acquisitions Report compares pre-merger customer satisfaction with current satisfaction levels and identifies opportunities for improvement in the merger process. The report also provides a snapshot of perceptions and attitudes of customers of Chase/WaMu; Wells Fargo/Wachovia; PNC/National City; and Capital One/Chevy Chase—which are currently undergoing mergers.”

  • Bank Consolidation through the Eyes of the Customer, A J.D. Power and Associates Special Report
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