Just the Facts? This Dossier Goes Further By Natasha Singer, New York Times: “NewsBios’ small-scale intelligence-gathering bears some resemblance to the computerized data-mining that large-scale information brokers use to classify consumers’ behavior. For instance, Experian Marketing Services, which helps companies tailor their marketing pitches,segments consumers into categories like: “postindustrial survivors,” “metropolitan strugglers” and “bourgeois prosperity.” NewsBios compiles information on journalists from public sources like voter records, real estate records and motor vehicle records. It also parses their public social media accounts for clues about their political leanings, entertainment interests and favorite sports teams. And it makes inferences based on that data.”