OCLC Data Mining Projects: “…Internet giants such as Amazon and Google provide valuable lessons on the importance of squeezing the full value from available data. Whether in the form of book recommendations, search result rankings, targeted advertising, or collection views (e.g., Google Scholar), the “Amazoogle” companies make a concerted effort to release as much value as possible from the data at hand. Libraries possess rich reservoirs of data. However, this data needs to be made to work harder in order to create value for librarians and users. To this end, the OCLC Research Data-Mining Research Area will focus on projects aimed at creating value from the bibliographic information in WorldCat and other library data sources.”