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NewsGuard Misinformation Monitor November 2023

Brand Danger: X and Misinformation Super-spreaders Share Ad Money from False or Egregiously Misleading Claims About the Israel-Hamas War. “NewsGuard identified ads for 86 major advertisers — including top brands, educational institutions, governments, and nonprofits — on viral posts seen by a cumulative 92 million X users advancing false or egregiously misleading claims about the Israel-Hamas war…From Nov. 13 to Nov. 22, 2023, NewsGuard analysts reviewed programmatic ads that appeared in the feeds below 30 viral tweets that contained false or egregiously misleading information about the war. Programmatic ads are served via algorithms to target digital ads to online readers. Brands typically do not select where programmatic ads run and indeed are unaware of where their programmatic ads appear. These 30 viral tweets were posted by ten of X’s worst purveyors of Israel-Hamas war-related misinformation; these accounts have previously been identified by NewsGuard as repeat spreaders of misinformation about the conflict. These 30 tweets have cumulatively reached an audience of over 92 million viewers, according to X data. On average, each tweet was seen by 3 million people.  A list of the 30 tweets and the 10 accounts used in NewsGuard’s analysis is available here….”

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