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Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now

Via LLRX – Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now – Tech savant, innovator and prognosticator – Jason Voiovich: “How many times in #marketing, #innovation, and #product strategy do we find ourselves looking only at the upside? In our TAM calculations, how often do we subtract out the “negative market”​ to account for risks? I’ve been doing this for nearly 25 years, and I never did. I suspect you haven’t either. I’m not sure I would have seen this as an obvious next step had I not spent the last year exploring the dark side of #platform strategies from Amazon, Google, Facebook, and Twitter. It’s time to look at these business models holistically.”

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