SFGate – Tech workers hate the Bay Area company’s site. But more than ever, they need it: “…Over the past few years, folks online have repeatedly called the platform a “cesspool,” whether in a viral TikTok video’s caption, a popular Reddit post or even on LinkedIn itself. (In fact, “cesspool” has swung into fashion as a way to dig at just about every social media network, but people aren’t exactly combing Snapchat for jobs.) Much of the ire focuses on LinkedIn’s “Home” feed, an endless and personalized scroll that has just enough job listings to be useful but also a cacophony of viral and not-so-viral clickbait, ads and corporate-speaky announcements. These posts are the fodder for the 606,000-member subreddit r/LinkedInLunatics; the forum’s description says LinkedIn scrollers will find “rampant virtue signaling” and unlikely stories. LinkedIn says it’s trying to make that content more personalized, by prioritizing advice and expertise over virality. Facing complaints about “humblebrags” in 2023, the company decided to boost posts with career-help tips, per a blog. A February update announced “suggested posts” for the feed, based on the LinkedIn algorithm’s understanding of each person’s “professional identity, actions and goals on the platform.” Spokesperson Greg Snapper told SFGATE that LinkedIn delivers value to every professional. “We know each person’s experience on LinkedIn is going to vary, but what’s consistent and undeniable is the advantage of networking, acquiring advice and career tips you can’t get anywhere else, plus help from others in your shoes looking for work, or trying to assist someone else looking to land that next big opportunity,” Snapper wrote in a statement. He pointed to the fact that tens of millions of people use LinkedIn’s #OpenToWork signal…”