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Instagram’s Uneasy Rise as a News Site

The New York Times [read free]: “In this year’s presidential election, more people are turning to Instagram for news, even as the platform tries de-emphasizing “political content.”…Mosheh Oinounou of Mo News is part of a crop of personalities who have figured out how to package information and deliver it on Instagram, increasingly turning the social platform into a force in news. Many millennials and Gen X-ers, in an echo of how older generations used Facebook, have grown more comfortable reading news on Instagram and reposting posts and videos for friends on Instagram Stories, which disappear after 24 hours. Traditional news organizations, including The New York Times, have large Instagram feeds where they share reporting, but these news accounts hold a different appeal and have become more visible in recent years. They curate content like old-school blogs and talk to the camera like TikTok and YouTube influencers. They source headlines from many major outlets while adding their own analysis. They talk with followers in comments and via direct messages, using the feedback and questions to shape additional posts. Many promise to be nonpartisan…”

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