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How commuter boredom turned audiobooks into a billion-dollar industry

Quartz: “Thomas Edison dreamed of audiobooks. When Edison invented the phonograph in 1877, he tested his new device by reciting the nursery rhyme “Mary Had a Little Lamb.” That wasn’t highbrow literature, but Edison felt that the recorded form would lend itself well to full-length books, too—and that some books, perhaps, were meant to be heard rather than seen. “The advantages of such books over those printed are too readily seen to need mention,” Edison wrote in the literary journal North American Review. “Such books would be listened to where now none are read.” The phonograph, and later the record player, was instrumental in spurring the music industry, but the audiobook business didn’t sprout up until a full century after Edison’s invention. Now, they’re a billion-dollar industry, a normalized way for readers to consume books, and an unavoidable facet of literary life. In 2022, audiobooks brought in $1.8 billion in the US on the heels of a decade of double-digit revenue growth and corporate investment (not only by major publishers but also tech giants like Amazon, Apple, Google, and Spotify.) So, what can stop audiobooks from becoming the future of reading? Nothing. Audiobooks are versatile, enriching, transformative and—at times—really fun. So leave any prejudice that it’s not real reading at home. Take a walk, put your headphones in, and listen to something great…”

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