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Employers Used Facebook to Keep Women and Older Workers From Seeing Job Ads

Propublica – In a first, the U.S. Equal Employment Opportunity Commission has ruled that companies violated civil rights law through their use of Facebook’s targeting advertising. “Two years ago, ProPublica and The New York Times revealed that companies were posting discriminatory job ads on Facebook, using the social network’s targeting tools to keep older workers from seeing employment opportunities. Then we reported companies were using Facebook to exclude women from seeing job ads. Experts told us that it was most likely illegal. And it turns out the federal government now agrees. A group of recent rulings by the U.S. Equal Employment Opportunity Commission found “reasonable cause” to conclude that seven employers violated civil rights protections by excluding women or older workers or both from seeing job ads they posted on Facebook. The agency’s rulings appear to be the first time it has taken on targeted advertising, the core of Facebook’s business. “It answers the question from the EEOC’s perspective,” former agency commissioner Jenny R. Yang said. “If you’re excluding older workers from seeing your ads for jobs it does violate” anti-discrimination laws. The EEOC declined to comment. The decisions stem from complaints filed by the Communications Workers of America, the American Civil Liberties Union and plaintiff’s attorneys after our reporting. The agency made the rulings in July, but they are becoming public now as part of a separate pending class-action suit in federal court accusing companies of age discrimination. The ads are all from 2018 or earlier. Since then, Facebook has agreed in a settlement to make sweeping changes to the way employers, landlords and creditors can target advertising. The changes are scheduled to take effect by the end of the year…” [h/t Pete Weiss]

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