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Considerations for Effective Search Competition

Follow-up to previous posting – Judicial Remedies To Restore Competition in the Market for General Search – KGI Working Report, November 4, 2024. Considerations for Effective Search Competition. Alissa Cooper, Knight-Georgetown Institute; Jasper van den Boom, Heinrich Heine University Düsseldorf; Zander Arnao, Knight-Georgetown Institute – “…This report emphasizes several foundational principles for crafting effective remedies in US v. Google: A comprehensive, multi-faceted remedy package is essential. Effective remedies must be comprehensive and address interlocking, mutually-reinforcing market dynamics. Omitting certain components of the package may threaten the ability for effective competition to emerge. No search engine can operate without access to a web index and algorithms to rank and return results to users. Those results cannot improve in quality without user data. Users who generate that data cannot be reached without access to distribution channels and the opportunity to build a brand. None of this can take place without monetizing the results. A successful package of  remedies must address this interlocking dynamic by including remedies aimed at distribution, quality improvement through data access, choice, and public education…”

See also Fast Company – “The proposal filed on Wednesday by the Department of Justice (DOJ) to completely dismantle Google’s monopoly in the world of search would require the company to sell off its Chrome browser, which has a 67% market share worldwide. And it would have huge ramifications for the broader tech sector. If, that is, it can survive a regime change in Washington, D.C. Google has called the proposal “staggering” and “radical,” claiming it would hurt both the company and the American people. But many have welcomed the move by the DOJ and Jonathan Kanter, the assistant attorney general who sits within the department’s antitrust division. There’s just one key question: whether the DOJ’s effort lasts the next few months until remedies are agreed upon in the spring—by which time a new administration will have taken the reins in the White House..”

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