Via LLRX – Review: Own the Map, by Conrad Samm – Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops… Continue Reading
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Category Archives: Marketing
Marketing to Internal Clients: How to Engage the “Chair”
Feit Consulting: “With so much uncertainty, one thing is clear: librarians and information specialists will (or should) be ready for it. To be recognized and become a major player in any firm’s changing landscape, one must become a leader in that change. There are many ways to approach this, but this article will address marketing… Continue Reading
Librarian, Market Thyself
Via LLRX – Librarian, Market Thyself – Caren Luckie, Research Attorney at Jackson Walker LLP, acknowledges what so many of us know, that during COVID work from home we have all been very busy, and in many cases, even more than in past years. With no direct, in person contact with customers and clients, Luckie offers… Continue Reading
How to quickly create a word cloud using PowerPoint
Tech Republic – “A word cloud is an image of a cluster of words in different sizes, colors and orientation. The more often a word occurs in the source text, the larger—therefore, more important—the word appears. You can use them as images in your presentation, but there are technical uses as well. For instance, if… Continue Reading
Survey of Pandemic and Post-Pandemic Law Practice
“The COVID-19 pandemic has had a significant effect on virtually all segments of the legal profession, prompting a unique opportunity for firms and organizations to reimagine the practice of law, according to a new survey released today by the American Bar Association. Findings from the national survey, “Practicing Law in the Pandemic and Moving Forward,”… Continue Reading
Adding information from your law blog to Wikipedia
Kevin O’Keefe – Lexblog: “via an existing entry or a footnote makes good sense. Contributing to the advancement of the law. Making reliable and credible legal information more accessible to legal professions and the public. Wikipedia appears on page one of Google’s search results forty-six percent of the time. Others are citing legal blogs, and… Continue Reading
5 AI tools that can think and write like humans
ZDNet – “These five tools can actually think and write just like humans! (Or at least they can passably get you started.) It would have been hard to miss the buzz around AI-powered text generation, and in spheres like content marketing a host of tools are now broadly used for day-to-day tasks. Journalists are no… Continue Reading
How to stop your cell provider from sharing (some of) your data
Mashable: “Smartphones are intimate companions: We cradle them in our hands, and hold them close to our chests. They greet us each morning, and whisper in our ears at night. We tell them our secrets. Unfortunately, when it comes to keeping those secrets, our phones have mixed allegiances. On Feb. 23, T-Mobile, which completed its… Continue Reading
Summer associate preparation
Via LLRX – Summer associate preparation – With the summer associate season upcoming, Caren Luckie offers suggestions to participants on how to maximize the in-person and virtual services and resources that will be available to them. Continue Reading
Ebook Sales Model Brings Together High-Profile Players
Inside Higher Ed – “Seeking sustainable new revenue streams, 16 major university presses have partnered with a for-profit publishing house to sell digital versions of their annual front-list collections. Sixteen major university presses have signed with a Berlin-based scholarly publishing house, De Gruyter, as part of a new initiative to broker ebook sales between presses and… Continue Reading
Review: Dennis Kennedy’s Successful Innovation Outcomes in Law
Via LLRX – Review: Dennis Kennedy’s Successful Innovation Outcomes in Law – Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting… Continue Reading
ABA Issues Cautionary Ethics Guidance On Virtual Law Practices
LawSites: “The American Bar Association’s Standing Committee on Ethics and Professional Responsibility today issued a formal ethics opinion providing guidance on virtual law practices. The opinion (Formal Opinion 498) makes clear that the Model Rules of Professional Conduct permit lawyers to conduct their practices virtually, but it urges caution, competence and diligence with regard to… Continue Reading
