The Law Society Gazette: “Many law firms will claim that great strides have been made since then. I beg to differ. While on the face of it, large law firms have changed in response to Covid-19, the reality is that it is skin deep and insufficient given the pressures they are facing from younger lawyers,… Continue Reading
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Category Archives: Marketing
The intentional law office
Via LLRX – The intentional law office – Legal sector analyst Jordan Furlong writes that it’s taken two years of rolling pandemic lockdowns to shake us from our torpid habit of gathering together only to work alone. Over the next decade, a Stanford professor estimates, US workers will spend a quarter of their work time at… Continue Reading
Withers latest to drop ‘Dear Sirs’ in emails
Legal Cheek: “Withers is the latest law firm to drop the use of gendered language such as ‘Dear Sirs’ or ‘Dear Sir/Madam’ in written correspondence, opting for “gender neutral” salutations instead. In an email to UK lawyers last week, Withers said: “When writing to a firm or company the use of ‘Dear Sirs’ or ‘Dear… Continue Reading
What’s in a Name? The Future of Law Firm Library Departments
HBR Consulting: Joanne Kiley | January 21, 2022 – “The American legal profession has had a uniform conception of a law firm’s library department and its role for several generations: great big rooms full of books and periodicals staffed by librarians responsible for making sure the firm had the most important volumes on hand for… Continue Reading
How to add a bit of spin to a circle in a PowerPoint slide
Tech Republic: “The spin animation in Microsoft PowerPoint makes shapes appear to turn, and it works great unless you’re working with a circle. You can’t see a circle spin—it spins, you just can’t see it because there’s nothing to anchor your eyes on. Adding other shapes to the circle is an easy way to expose… Continue Reading
Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram
NC State: “Marketing researchers have identified the combination of characteristics that make people “like” images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether viewers choose to engage with a social media post. “We are increasingly able to determine whether images included in social media… Continue Reading
How to Make Your Own Animated GIFs
The New York Times: “Online ‘visual’ reactions have come a long way since the first sideways smiley-face emoticon appeared four decades ago. Animated GIFs — those files showing a few seconds of choppy motion, like the one of Kermit the Frog flailing his arms excitedly — are ubiquitous in text messages, online forums and chat… Continue Reading
Assessing Heinonline as a Source of Scholarly Impact Metrics
Wallace, Karen L. and Lutkenhaus, Rebecca and Hanson, David B., Assessing Heinonline as a Source of Scholarly Impact Metrics (December 1, 2021). Available at SSRN: https://ssrn.com/abstract=3974109 or http://dx.doi.org/10.2139/ssrn.3974109 “After the February 2019 U.S. News & World Report announcement of a planned law school scholarly impact ranking based on HeinOnline data, law schools accelerated efforts to… Continue Reading
New Rules for Disputes Involving Online Marketplaces and Individuals
ABA: “The American Arbitration Association has established a new procedure for disputes involving online marketplaces and platforms versus individual users and subscribers…Millions of consumer purchases take place each year. During the pandemic, an increasing number of these transactions have been occurring online. A number of widely used online marketplaces or platforms, such as Airbnb and… Continue Reading
Making Progress in Legal Education: Leadership Development Training in Law Schools
Teague, Leah, Making Progress in Legal Education: Leadership Development Training in Law Schools (May 26, 2021). Baylor Law Review, Vol. 73, No. 1, 2021, Available at SSRN: https://ssrn.com/abstract=3955954 “This article serves to introduce to articles in the Baylor Law Review Leadership Symposium issue which is the fourth annual leadership symposium connected with the work of… Continue Reading
That Fun TikTok Video? It’s Actually an Ad
The New York Times – “Brands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad seem like just another video…TikTok has been working to make the platform more lucrative for marketers and the creators they work with. And TikTok’s popularity… Continue Reading
Biglaw Firms Delay Reopenings Due To Omicron Variant
Above the Law – Setting Returns For April (And Beyond): “As we get closer and closer to the end of 2021, more and more Biglaw and boutique firms are realizing that 2022 may wind up being just like how it sounds: “2020 Two.” This time, law firms are prepared for the COVID-19 sequel. Omicron is… Continue Reading
