Planning in the Digital Age, Gerry W. Beyer – Texas Tech University School of Law, October 22, 2012 “Recently, a new subdivision of property has emerged that many people label as digital assets such as accounts used for e-mail, professional and personal data backups, banking, investment, and shopping, domain names and web-hosting accounts, social networking… Continue Reading
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Category Archives: E-Commerce
Infographic – Top 10 challenges marketers face in Social Media Marketing
Top 10 challenges marketers face in Social Media Marketing “Finding target audience Engaging with target audience Selling products and services on Social media sites Increasing productivity to maximize social media results Creating a social media strategy Identifying the most effective social media techniques Finding efficient tools to manage social media plans Using Different social media… Continue Reading
IAB internet advertising revenue report 2012
IAB internet advertising revenue report 2012 first six months’ results, October 2012. An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) “Internet advertising revenues (revenues) in the United States totaled $17.0 billion for the first six months of 2012, with Q1 2012 accounting for approximately $8.3 billion and Q2 2012… Continue Reading
The State of Social Media Marketing
The State of Social Media Marketing – 7 Major Findings & In-Depth Analysis, September 2012 “Across the board, brands still struggle to address the question of ROI in social marketing. Brands are not equipped to tie their social marketing initiatives to business results. While mature brands are on the right track, a new structure must… Continue Reading
Economic Value of the Advertising-Supported Internet Ecosystem
“Between 2007 and 2011, a period when U.S. civilian employment was essentially flat, the number of jobs that rely on the U.S. ad-supported internet doubled to 5.1 million, according to Economic Value of the Advertising-Supported Internet Ecosystem, a study commissioned by the Interactive Advertising Bureau (IAB). The ad-supported digital industry directly employs 2 million Americans,… Continue Reading
Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities
Hoofnagle, Chris Jay, Urban, Jennifer M. and Li, Su, Privacy and Modern Advertising: Most US Internet Users Want ‘Do Not Track’ to Stop Collection of Data about their Online Activities (October 8, 2012). Amsterdam Privacy Conference, 2012. Available at SSRN. Most Americans have not heard of ‘Do Not Track,’ a proposal to allow Internet users… Continue Reading
Google Launches Free Tag Manager
Google Analytics: “Over the past few years, weve seen massive improvements in digital marketing sophistication and capabilities. Today theres a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern marketing toolslike web analytics, conversion tracking,… Continue Reading
EFF: Facebook and Datalogix – What's Actually Getting Shared and How You Can Opt Out
EFF: “Weve been seeing a range of reports about Facebook partnering up with marketing company Datalogix to assess whether users go to stores in the physical world and buy the products they saw in Facebook advertisements. A lot of the reports arent getting into the nitty gritty of what data is actually shared between Facebook… Continue Reading
Author's Guild – Court Approves Justice Department's E-Book Proposal
News release: “Judge Denise Cote approved the Justice Department’s controversial settlement with three major publishers — Hachette, HarperCollins, and Simon & Schuster — in a 45-page decision filed [September 6, 2012]. The settlement requires the publishers to allow e-book retailers to sell their books at any price, even below cost, so long as the retailer… Continue Reading
CRS – Overview of the Federal Procurement Process and Resources
CRS – Overview of the Federal Procurement Process and Resources – L. Elaine Halchin, Specialist in American National Government, September 11, 2012 “In the basic federal procurement process, acquisition personnel, after determining their agencys requirements (that is, the goods and services the agency needs), post a solicitation on the Federal Business Opportunities (FedBizOpps) website. Interested… Continue Reading
FTC Publishes Guide to Help Mobile App Developers Observe Truth-in-Advertising, Privacy Principles
News release: “The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTCs new publication, Marketing Your Mobile App: Get It Right from the Start, notes that there are general guidelines that all app developers should consider. They include: Tell… Continue Reading
Users increasingly sharing photos over text on social media
eMarketer – Users turn to Instagram, Tumblr and Twitter itself to post pictures. “As the number of Twitter users grows, consumers are using the site to share photos, videos and other links with their followers. eMarketer forecasts that US adult Twitter users will reach 31.8 million in 2013, up 14.9% from the 27.7 million users… Continue Reading
