- “Amazon’s Ad Verification program offers select users $2 per month for sharing their traffic data.
- It is part of Amazon’s Shopper Panel, an invite-only program that offers users financial rewards.
- The voluntary program could raise privacy concerns over how Amazon handles customer data…
Under the company’s new invite-only Ad Verification program, Amazon is tracking what ads participants saw, where they saw them, and the time of day they were viewed. This includes Amazon’s own ads and third-party ads on the platform. Through the program, Amazon hopes to offer more personalized-ad experiences to customers that reflect what they have previously purchased, according to Amazon. “Your participation will help brands offer better products and make ads from Amazon more relevant,”Amazon wrote in its Shopper Panel FAQ…”