404 Media unlocked: “Any of these Reels could have been and probably was made in a matter of seconds or minutes. Many of the accounts that post them post multiple times per day. There are thousands of these types of accounts posting thousands of these types of Reels and images across every social media platform. Large parts of the SEO industry have pivoted entirely to AI-generated content, as has some of the internet advertising industry. They are using generative AI to brute force the internet, and it is working. One of the first types of cyberattacks anyone learns about is the brute force attack. This is a type of hack that relies on rapid trial-and-error to guess a password. If a hacker is trying to guess a four-number PIN, they (or more likely an automated hacking tool) will guess 0000, then 0001, then 0002, and so on until the combination is guessed correctly…”

What this means, and what I have already seen on my own timelines, is that human-created content is getting almost entirely drowned out by AI-generated content because of the sheer amount of it. On top of the quantity of AI slop, because AI-generated content can be easily tailored to whatever is performing on a platform at any given moment, there is a near total collapse of the information ecosystem and thus of “reality” online. I no longer see almost anything real on my Instagram Reels anymore, and, as I have often reported, many users seem to have completely lost the ability to tell what is real and what is fake, or simply do not care anymore…”