News release: “The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTC’s new publication, Marketing Your Mobile App: Get It Right from the Start, notes that there are general guidelines that all app developers should consider. They include:

• Tell the Truth About What Your App Can Do.
• Disclose Key Information Clearly and Conspicuously.
• Build Privacy Considerations in From the Start.
• Offer Choices that are Easy to Find and Easy to Use.
• Honor Your Privacy Promises.
• Collect Sensitive Information Only with Consent.
• Keep User Data Secure.”