Report: Social Networking, Web 2.0 – Why most Facebook users get more than they give by Keith Hampton, Lauren Sessions Goulet, Cameron Marlow, Lee Rainie. February 3, 2012
“The typical Facebook user in our sample was moderately active over our month of observation, in their tendency to send friend requests, add content, and like the content of their friends. However, a proportion of Facebook participants ranging between 20% and 30% of users depending on the type of activity were power users who performed these same activities at a much higher rate; daily or more than weekly. As a result of these power users, the average Facebook user receives friend requests, receives personal messages, is tagged in photos, and receives feedback in terms of likes at a higher frequency than they contribute. Whats more, power users tend to specialize. Some 43% of those in our sample were power users in at least one Facebook activity: sending friend requests, pressing the like button, sending private messages, or tagging friends in photos. Only 5% of Facebook users were power users on all of these activities, 9% on three, and 11% on two. Because of these power users, and their tendency to specialize on specific Facebook activities, there is a consistent pattern in our sample where Facebook users across activities tend to receive more from friends than they give to others.”
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