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The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau?

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The 2011 Fortune 500 and Social Media Adoption: Have America’s Largest Companies Reached a Social Media Plateau? Nora Ganim Barnes, Ph.D. and Justina Andonian – Center for Marketing Research, Charlton College of Business, University of Massachusetts Dartmouth

  • “One hundred and fourteen (23%) of the primary corporations listed on the 2011 F500 have a public-facing corporate blog with a post in the past 12 months. These include two of the top five corporations (Wal-Mart and Exxon). Three companies in the top 5 in 2011 without a public-facing blog are: Chevron, Conoco Philips, and Fannie Mae…Two hundred eighty-nine (58%) of the 2011 F500 are now on Facebook.”
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