News release: “Say “spam” and most business executives think of annoying e-mail messages, like the ones that hold out a phony offer to split $50 million that’s sitting in a foreign bank. Of course, this type of message is covered by the Federal Trade Commission’s CAN-SPAM Rule, which is designed to protect consumers from deceptive commercial e-mail. But CAN-SPAM covers e-mails from legitimate businesses, too, such as e-mail notifying customers about a new product line or a special sale. To help explain what the CAN-SPAM Rule covers, the FTC has produced a new video for businesses with a seven-point checklist for sending commercial e-mail messages. For example, e-mail marketers must use accurate headers and subject lines and provide a method for consumers to stop getting e-mails. In addition to the video, the FTC also offers a brochure, The CAN-SPAM Act: A Compliance Guide for Business.”