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Pew Research: Reputation Management and Social Media

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Pew Internet: Reputation Management and Social Media – How people monitor their identity and
search for others online by Mary Madden, Aaron Smith, May 26, 2010

  • “More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, more than two-thirds (71%) of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online.”
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