LLRX.com – Social media, geolocation and privacy, oh my! – Nicole L. Black highlights how our net activities are carefully monitored and meticulously tracked by some of the biggest players, including Google, Amazon, Apple, Microsoft and Facebook. Our individual online footprints, from the Web sites we visit, the items we purchase, the people with whom we communicate, to the locations where we access the Internet, are extremely valuable commodities that are increasingly sought after.