Pew Initiative on Food and Biotechnology press release: “The report provides an overview of functional foods—foods that are enhanced to provide health benefits beyond basic nutrition—and looks at the potential to develop these foods through the application of modern biotechnology. After detailing some of the recent scientific advances that could lead to a variety of functional foods on grocery store shelves, the report also analyzes how such foods could be evaluated and regulated. The report makes clear that the regulatory landscape for food products is already complex and that how producers choose to categorize their products greatly affects how they will be overseen, marketed and ultimately perceived by consumers. The addition of biotechnology-derived functional foods will further complicate this already convoluted system, and will present product developers, food manufacturers and consumers with a multitude of marketing decisions, each of which will have different consequences for oversight.”