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The Global Surveillance Free-for-All in Mobile Ad Data

Krebs on Security: “…Delaware-based Atlas Data Privacy Corp. helps its users remove their personal information from the clutches of consumer data brokers, and from people-search services online. Backed by millions of dollars in litigation financing, Atlas so far this year has sued 151 consumer data brokers on behalf of a class that includes more than 20,000 New Jersey law enforcement officers who are signed up for Atlas services. Atlas alleges all of these data brokers have ignored repeated warnings that they are violating Daniel’s Law, a New Jersey statute allowing law enforcement, government personnel, judges and their families to have their information completely removed from commercial data brokers. Daniel’s Law was passed in 2020 after the death of 20-year-old Daniel Anderl, who was killed in a violent attack targeting a federal judge — his mother. Last week, Atlas invoked Daniel’s Law in a lawsuit (PDF) against Babel Street, a little-known technology company incorporated in Reston, Va. Babel Street’s core product allows customers to draw a digital polygon around nearly any location on a map of the world, and view a slightly dated (by a few days) time-lapse history of the mobile devices seen coming in and out of the specified area. Babel Street’s LocateX platform also allows customers to track individual mobile users by their Mobile Advertising ID or MAID, a unique, alphanumeric identifier built into all Google Android and Apple mobile devices. Babel Street can offer this tracking capability by consuming location data and other identifying information that is collected by many websites and broadcast to dozens and sometimes hundreds of ad networks that may wish to bid on showing their ad to a particular user…”

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