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2019 IPR Disinformation in Society Report

Institute for Public Relations -“Sixty-three percent of Americans view disinformation—or deliberately misleading or biased information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report. The 2019 IPR Disinformation in Society Report surveyed 2,200 adults with Morning Consult to determine the prevalence of disinformation, who is responsible for sharing disinformation, the level of trust in different information sources, and the parties responsible for combatting disinformation. “One surprising finding was how significant of a problem both Republicans and Democrats rated disinformation,” said Dr. Tina McCorkindale, APR, President and CEO of the Institute for Public Relations. “Unfortunately, only a few organizations outside of the media literacy and news space devote resources to help fix it, including many of the perceived culprits for spreading disinformation.”

More than half (51%) of respondents said they encounter disinformation at least once a day, while 78% said they see it once a week. Four in five adults (80%) said they are confident in their ability to recognize false news and information. Additionally, nearly half of Americans (47%) said they “often” or “always” go to other sources to see if news and information are accurate. Sixty-three percent of Americans view disinformation—or deliberately misleading or biased information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report…”

Download the full report: 2019 IPR Disinformation in Society – Full Report
Download the press release: Disinformation in Society – Press Release
Download the slides: 2019 IPR Disinformation in Society Report – Shareable Slides
Download social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits

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