Fortune: “Words matter, and they often matter in different ways to different people. That’s why, for the past five years, text analytics startup Textio has studied—and helped to augment—the way companies in search of more diverse candidates communicate with prospective hires. Now, the company is launching a new product that takes that mission one step… Continue Reading
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Category Archives: Marketing
Online Legal Document Providers and the Public Interest
Fortney, Susan Saab, Online Legal Document Providers and the Public Interest: Using a Certification Approach to Balance Access to Justice and Public Protection (March 5, 2019). Oklahoma Law Review, (symposium on Lawyering in the Age of Artificial Intelligence), Forthcoming. Available at SSRN: https://ssrn.com/abstract=3367196 – “The Internet and electronic communications have revolutionized how consumers obtain legal… Continue Reading
Libraries lean on Twitter, Facebook and Instagram to reel you in
cnet.com – From pithy tweets to Insta Novels on Instagram, libraries around the world are using social media to entertain and reach their audiences. “:ast summer, the New York Public Library wanted to make classic literature more enticing to young readers. You know, readers who are more likely to scroll through a text message than… Continue Reading
To Purge Some of Social Media’s Ugliness, an Unlikely Lesson From Wall St.
The New York Times Deal Book – A simple rule that bolsters the banking system – “know your customer” — could help combat fake news and hate speech online if companies like Facebook and Twitter embraced it. “…The concept is “know your customer” — or KYC, as it’s called on Wall Street — and it’s… Continue Reading
Everything You Need to Know About Starting a Podcast
Law Technology Today: “What do popular podcasts like Lawyer 2 Lawyer, Legal Talk Network, and Life of the Law all have in common? Their creators showed a commitment to the production process, dedicating themselves to their project. Though the early stages of development are long, involved, and sometimes frustrating, they’re necessary. With this in mind,… Continue Reading
The 2019 Revealed-Preferences Ranking of Law Schools
Ryan, Christopher and Frye, Brian L., The 2019 Revealed-Preferences Ranking of Law Schools (March 15, 2019). Belmont Law Review (forthcoming 2019).. Available at SSRN: https://ssrn.com/abstract= “In 2017, we published A Revealed-Preferences Ranking of Law Schools, which presented the first (intentionally) objective ranking of law schools. Other law school rankings are subjective because their purpose is… Continue Reading
Skyrocketing cost of textbooks prices – Four publishers control more than 80% of the market
Vox: “…A 2014 report by the Public Interest Research Groups [PIRG] found that two-thirds of surveyed students had skipped buying or renting some of their required course materials because they couldn’t afford them.Textbook publishers, for their part, have begun acknowledging that textbooks and other course materials have become so expensive that some students simply can’t… Continue Reading
New on LLRX – Nothing Artificial About It: How Law Firms (Really) Use AI in Practice
Via LLRX – Nothing Artificial About It: How Law Firms (Really) Use AI in Practice – Ed Walters, CEO of Fastcase, talks about how the new age of law firm innovation is changing legal services by moving from anecdotal to data-driven insights and thus providing better-informed guidance for clients. Walters also identifies the value of… Continue Reading
New on LLRX – How Your Client Views Your Firm
Via LLRX – How Your Client Views Your Firm – V. Mary Abraham shares the law firm ranking system used by Fidelity’s Head of Legal Innovation. Continue Reading
Can PowerPoint speak aloud & read the text in my slideshows?
PCWorld: “Can PowerPoint speak aloud and read the text in my slideshows? Yes, it can. Using the Speak command, also known as the Text to Speech (TTS) feature, PowerPoint can read the text in your slideshows and in your notes out loud. Be advised, however, that there is not a pause and continue feature with… Continue Reading
Inside Law Firms’ Best Results in a Decade
Law.com – Law firms were able to grow revenue more than expenses despite a big rise in the cost of associate salaries. “The law firm industry last year posted its best results in more than 10 years.Post-recession highs in demand and billing rate growth drove strong revenue growth—critical in a year where expense growth accelerated.… Continue Reading
How to Use Data to Plan a Targeted Library Campaign
Demco: “…Putting Big Data to Work for Libraries – At EveryLibrary, we build datasets and use targeted messaging to rally support for libraries using a fairly small budget. There are a few great sources of data about supporters, and, undeniably, one of the biggest sources is Facebook. We use the Audience Insights tool on Facebook… Continue Reading
