The Conversation: “Facebook’s News Feed algorithm determines what users see on its platform – from funny memes to comments from friends. The company regularly updates this algorithm, which can dramatically change what information people consume. As the 2020 election approaches, there is much public concern that what was dubbed “Russian meddling” in the 2016 presidential… Continue Reading
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Category Archives: Marketing
Have We Hit Peak Podcast?
The New York Times – If past experience (cough, blogs) is any indication, a shakeout is nigh. – “…Call him cynical, but Jordan Harbinger, host of “The Jordan Harbinger Show” podcast, thinks there is a “podcast industrial complex.” Hosts aren’t starting shows “because it’s a fun, niche hobby,” he said. “They do it to make… Continue Reading
New on LLRX for May – June 2019
The are 10 new articles and 10 new columns on LLRX for May-June 2019 Five data lies that need to die … now streaming on Netflix – Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data… Continue Reading
The State of LinkedIn – A Twitter Parody
The State of LinkedIn – @StateOfLinkedIn – “LinkedIn is a breeding ground for lies & brown-nosing. Exposing the worst. We are in no way associated with LinkedIn, so class us as a parody.” Barry Barnes owns the Twitter account The State of LinkedIn with 104,000 followers. Via FT.com (paywall) [he tweets a] curated selection of… Continue Reading
The Ten Laws of Legal Project Management: Barriers to Progress and Client Issues
Slaw – Steven B. Levy – “This is the third column of a series on the Ten Laws of (Legal) Project Management. I’ll recap the ten laws at the end of this column, but for this month, let’s focus on some barriers to progress (Laws 3 and 4) and a pair of client-related suggestions (Laws… Continue Reading
USPTO denies Cardi B’s application to trademark a popular term
USPTO, May 7, 2019 – The assigned trademark examining attorney has reviewed the referenced application and has determined the following: “…Registration is refused because the applied-for mark is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services and to identify and… Continue Reading
Five data lies that need to die … now streaming on Netflix
Via LLRX – Five data lies that need to die … now streaming on Netflix – Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data helps make content decisions, but alone does not alone drive the… Continue Reading
Google testing waters for CBD ads with trial program
Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line… Continue Reading
Understanding the Gender Wage Gap in the Legal Profession
“According to a study published on PayScale, legal occupations see some of the highest wage gaps not controlled by education or experience, some as high as 38.6 percent. While this looks and sounds like a catastrophic gap that may never close, there are some noticeable caveats to that statistic. First, while there are more women… Continue Reading
Putting AI to the Test with Chatbot Track for Summer Associates
Xiumei Dong, Wilson Sonsini Putting AI to the Test with Chatbot Track for Summer Associates, LawTech News (June 6, 2019) – “As part of a new program, a group of summer associates at Wilson Sonsini is partnering with the firm’s senior attorneys and technical staff to create automated chatbots for clients to use.” Continue Reading
This economics journal only publishes results that are no big deal
Vox – Most new publications, upon their launch, seek to promote their content as novel, surprising, exciting. A new journal that began publishing this week does … the opposite of that. “Start with the name: Series of Unsurprising Results in Economics (SURE). The journal publishes papers with findings that are, well, really boring — so… Continue Reading
Pew – 10 percent of Twitter users create 80 percent of tweets
“We know from Pew Research Center surveys that 22% of U.S. adults use Twitter. But surveys can only tell us so much about how these Americans actually use the platform. A new Pew Research Center study goes a step further. First, we asked survey respondents whether they use Twitter and, if so, for permission to… Continue Reading
