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Category Archives: Marketing

How a little-known tool is sweeping the real estate industry by giving instant access to vast amounts of homebuyer data

The Record: “…Forewarn is primarily marketed to and used by the real estate industry, and it has been penetrating that market at a rapid clip. Although some real estate agents say the financial information it returns saves time when finding clients most likely to have the budget for the houses they’re looking at, most agents and associations tout it primarily as a safety tool because it also supplies criminal records. In addition to those records, the product — owned by the data broker red violet — also supplies a given individual’s address history; phone, vehicle and property records; bankruptcies; and liens and judgements, including foreclosure histories. Although such data could generally be gleaned from public records, Forewarn delivers it at the press of a button — a function real estate agents say allows them to gather publicly available information without having to visit courthouses and municipal offices, a process which would normally take days. The power of Forewarn’s technology has led to rapid adoption, but the company is still largely unknown outside the real estate industry. Several fair housing and civil rights advocates interviewed by Recorded Future News weren’t aware of its existence. The individuals whose data it sells also have no idea their information is being shared with real estate agents, who potentially might choose not to work with them because of what they discover on the app. Forewarn did not respond to multiple requests for comment, however, statements made by one of its executives suggest that the company intentionally keeps a low profile.

Do not tell the prospect that they are not permitted or unqualified to purchase or sell property because of information you obtained from Forewarn,” a company executive said at a recent training webinar with Illinois real estate agents. She emphasized that potential buyers “do not get notified” when they are screened with the app, a question she said many real estate agents ask. Real estate agents who, for example, discover a client has a lien filed against them, should consider telling the prospect they “obtained this information from a confidential service that bases their information on available public record information,” the executive added. As Forewarn continues to penetrate the real estate industry, one of the biggest questions for the company is whether it will be able to evade scrutiny and pushback by privacy advocates who say it is essentially mass profiling renters and potential homebuyers in silence, as well as regulators who have cracked down on similar practices…”

Future of Professionals Report

Thomson Reuters – Future of Professionals Report. AI-powered technology & the forces shaping professional work. July 2024. “Key findings – First, the productivity benefits we have been promised are now becoming more apparent. As AI adoption has become widespread, professionals can more tangibly tell us about how they will use this transformative technology and the… Continue Reading

Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land: “It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and we’re… Continue Reading

Vox PopulAI: Lessons from a global law firm’s exploration of generative AI

Ashurst: “The speed at which organisations are adopting generative AI technology (GenAI) shows no sign of slowing. Business leaders in every industry are seeking to identify the best use cases for GenAI and where it can add the most value to their organisations. This is as true in law firms as it is in other… Continue Reading

Generative AI Resources 2024

Via LLRX – Generative AI Resources 2024 – Referencing an article in this month’s Georgetown Law Technology Review, “…traditional AI algorithms normally operate by carrying out a specific function or completing a task using a data set that contains information on how that function or task has previously been done In other words, traditional AI is… Continue Reading

Here’s how machine learning can violate your privacy

Via LLRX – Here’s how machine learning can violate your privacy – Jordan Awan, Assistant Professor of Statistics, Purdue University explains how machine learning has pushed the boundaries in several fields, including personalized medicine, self-driving cars and customized advertisements. Research has shown, however, that these systems memorize aspects of the data they were trained with in order… Continue Reading

The Legal Tech Bro Blues: Generative AI, Legal Indeterminacy, and the Future of Legal Research and Writing

Georgetown Law Technology Review – Essays – The Legal Tech Bro Blues: Generative AI, Legal Indeterminacy, and the Future of Legal Research and Writing, Nicholas Mignanelli, May 2024. “In recent years, a new figure, the tech bro, has arrived in the legal field. He can be found opining on podcasts and social media platforms, selling… Continue Reading

The Hype Behind Harvey

Law.com: Part 1 – The Hype Behind Harvey: How the Stealthy Startup Is Raising Industry Eyebrows. “Harvey, the OpenAI-backed legal tech startup, has nabbed high-profile clients and tons of cash, along with an air of suspicion around its AI capabilities.” Law.com: Part 2 – The Hype Behind Harvey: How Firms Are Using the Gen AI… Continue Reading

Inhouse Counsel More Focused on AI + Automation Than US Law Firms

Artificial Lawyer: “A survey of over 200 senior lawyers at AmLaw 200 law firms and those working inhouse at major corporations, mainly with a professional interest in disputes, has found that inhouse lawyers appear to be more focused now on AI and automation than their external cousins. The study by ALSP UnitedLex found that when… Continue Reading

GenAI Is Rapidly Making Its Way Into Law Schools

Artificial Lawyer: “A study by the ABA of US law schools has found that genAI is rapidly making its way onto campus and changing multiple aspects of legal education. For starters, 55% of responding law schools reported now offering classes specifically designed to teach students about AI. Courses range from practical applications such as Legal… Continue Reading

2024 Law Firm Climate Change Scorecard

Law Students for Climate Accountability: “We are delighted to announce the launch of our first-ever multinational report. Expanding upon our 2024 Law Firm Climate Change Scorecard, which grades the “Vault 100” firms according to their fossil fuels work, the full report includes additional U.K. and Irish firms as well as lessons from COP28 and recent… Continue Reading

Sinclair floods local news websites with hundreds of deceptive articles about Biden’s mental fitness

Popular Information: “This month, Sinclair Broadcast Group has flooded a vast network of local news websites with misleading articles suggesting that President Biden is mentally unfit for office. The articles are based on specious social media posts by the Republican National Committee (RNC), which are then repackaged to resemble news reports. The thinly disguised political… Continue Reading