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Category Archives: Marketing

USPTO denies Cardi B’s application to trademark a popular term

USPTO, May 7, 2019 – The assigned trademark examining attorney has reviewed the referenced application and has determined the following: “…Registration is refused because the applied-for mark is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services and to identify and… Continue Reading

Google testing waters for CBD ads with trial program

Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line… Continue Reading

Understanding the Gender Wage Gap in the Legal Profession

“According to a study published on PayScale, legal occupations see some of the highest wage gaps not controlled by education or experience, some as high as 38.6 percent. While this looks and sounds like a catastrophic gap that may never close, there are some noticeable caveats to that statistic. First, while there are more women… Continue Reading

Putting AI to the Test with Chatbot Track for Summer Associates

Xiumei Dong, Wilson Sonsini Putting AI to the Test with Chatbot Track for Summer Associates, LawTech News (June 6, 2019) – “As part of a new program, a group of summer associates at Wilson Sonsini is partnering with the firm’s senior attorneys and technical staff to create automated chatbots for clients to use.” Continue Reading

This economics journal only publishes results that are no big deal

Vox – Most new publications, upon their launch, seek to promote their content as novel, surprising, exciting. A new journal that began publishing this week does … the opposite of that. “Start with the name: Series of Unsurprising Results in Economics (SURE). The journal publishes papers with findings that are, well, really boring — so… Continue Reading

Textio’s New Tool Will Take the Words Right Out of Your Mouth—and Maybe Improve Them

Fortune: “Words matter, and they often matter in different ways to different people. That’s why, for the past five years, text analytics startup Textio has studied—and helped to augment—the way companies in search of more diverse candidates communicate with prospective hires. Now, the company is launching a new product that takes that mission one step… Continue Reading

Online Legal Document Providers and the Public Interest

Fortney, Susan Saab, Online Legal Document Providers and the Public Interest: Using a Certification Approach to Balance Access to Justice and Public Protection (March 5, 2019). Oklahoma Law Review, (symposium on Lawyering in the Age of Artificial Intelligence), Forthcoming. Available at SSRN: https://ssrn.com/abstract=3367196 – “The Internet and electronic communications have revolutionized how consumers obtain legal… Continue Reading

Libraries lean on Twitter, Facebook and Instagram to reel you in

cnet.com – From pithy tweets to Insta Novels on Instagram, libraries around the world are using social media to entertain and reach their audiences. “:ast summer, the New York Public Library wanted to make classic literature more enticing to young readers. You know, readers who are more likely to scroll through a text message than… Continue Reading