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Category Archives: Marketing

Ebook Sales Model Brings Together High-Profile Players

Inside Higher Ed – “Seeking sustainable new revenue streams, 16 major university presses have partnered with a for-profit publishing house to sell digital versions of their annual front-list collections. Sixteen major university presses have signed with a Berlin-based scholarly publishing house, De Gruyter, as part of a new initiative to broker ebook sales between presses and… Continue Reading

Review: Dennis Kennedy’s Successful Innovation Outcomes in Law

Via LLRX – Review: Dennis Kennedy’s Successful Innovation Outcomes in Law – Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting… Continue Reading

ABA Issues Cautionary Ethics Guidance On Virtual Law Practices

LawSites: “The American Bar Association’s Standing Committee on Ethics and Professional Responsibility today issued a formal ethics opinion providing guidance on virtual law practices. The opinion (Formal Opinion 498) makes clear that the Model Rules of Professional Conduct permit lawyers to conduct their practices virtually, but it urges caution, competence and diligence with regard to… Continue Reading

Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare

Journal of Public Policy and Marketing [paywall] EXPRESS: Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy Show. T.J. Weber, Chris Hydock, William Ding. First Published January 12, 2021. “Political polarization is a marked political division in the population, characterized by multiple manifestations. We argue that it can impact consumer psychology,… Continue Reading

Emerging Roles for Libraries in Bibliometric and Research Impact Analysis

Hanging Together – the OCLC Research Blog: Lessons Learned from the University of Waterloo – “Library support for bibliometrics and research impact (BRI) analysis is a growing area of library investment and service. Not just in the provision of services to researchers, but for the institutions themselves, which increasingly need to quantify research impact for… Continue Reading

Keynote: AI Transformation – Competing in the Age of AI #KMWorld

Via LLRX – Keynote: AI Transformation – Competing in the Age of AI #KMWorld – Knowledge sharing, social media and knowledge management expert V. Mary Abraham shares her readout and impressions of this timely and impactful keynote presented by Marco Iansiti, Harvard Business School Professor of Business Administration, and Coauthor of Competing in the Age… Continue Reading

How to Add a Link to an Instagram Story – 7 Inventive Ways

Bulkly – “There’s no way you haven’t heard of Instagram Stories; easily one of the biggest social media features in the world for both personal and social users and businesses alike. With the average Instagram user now using the IG app for an extra ten minutes, on average, since the introduction of the feature, this… Continue Reading

Do your neighbors want to get vaccinated?

MIT Technology Review: “As the coronavirus vaccines have rolled out across the US, the process has been confusing and disastrous. States, left by the federal government to fend for themselves, have struggled to get a handle on the logistics of distribution. Many, including Georgia, Virginia, and California, have fallen woefully behind schedule. But even if… Continue Reading