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Category Archives: Marketing

Google sued by top textbook publishers over ads for pirated e-books

XM: “June 5 (Reuters) – Google was hit with a lawsuit on Wednesday by educational publishers Cengage, Macmillan Learning, McGraw Hill and Elsevier accusing the tech giant of promoting pirate copies of their textbooks. The publishers told the U.S. District Court for the Southern District of New York that Google has ignored thousands of copyright-infringement… Continue Reading

How Americans Get News on TikTok, X, Facebook, Instagram

Pew – “X remains more of a news destination than other sites, but the vast majority of users on all four are seeing news-related content. Social media platforms are an important part of the American news diet: Half of U.S. adults say they get news at least sometimes from social media in general. But specific… Continue Reading

Law Firms Start Training Summer Associates on Using Generative AI

Bloomberg Law: “Some Big Law firms are now making summer associates learn the ins and outs of generative AI as they begin integrating what’s considered to be a game-changing technology for the profession. K&L Gates, Dechert, and Orrick Herrington & Sutcliffe have incorporated training on the technology for this year’s class of summer associates, teaching… Continue Reading

Political Machines: Understanding the Role of AI in the U.S. 2024 Elections and Beyond

Martin, Z., Jackson, D., Trauthig, I., and Woolley, S. (May, 2024). Political machines: Understanding the role of generative AI in the U.S. 2024 elections and beyond. Center for Media Engagement. Propagandists are pragmatists and innovators.1 Political marketing is a game in which the cutting edge can be the margin between victory and defeat. Generative Artificial… Continue Reading

OpenAI Is Just Facebook Now

The Atlantic [unpaywalled] “Facing one controversy after the next, the artificial-intelligence company enters a new phase. OpenAI appears to be in the midst of a months-long revolt from within. The latest flash point came yesterday, when a group of 11 current and former employees—plus two from other firms—issued a public letter declaring that leading AI… Continue Reading

LLRX May 2024 Issue – Articles and Columns

Ransomware in the Digital Age: Multidisciplinary Legal Strategies for Minimizing Cryptocurrency Ransom Payments –  Jawad Ramal explains how using cryptocurrencies to facilitate ransom payments offers complex challenges due to their high transaction costs and regulatory ambiguities that complicate compliance efforts. Dissecting The Processes of Law Firm Strategic Planning – Patrick J. McKenna and Michael B.… Continue Reading

You Think You Know How Misinformation Spreads?

Wired [unpaywalled]- How Advertising Broke the World. “The internet is a cesspool of misinformation, and the biggest blue-chip brands and their ad agencies are the ones funding it—by stuffing money into a Rube Goldberg machine called programmatic advertising…You Are the Product Being Sold. Spending on programmatic advertising globally is estimated to reach more than $300… Continue Reading

Introducing Perplexity Pages

Media Release: “Meet Perplexity Pages, your new tool for easily transforming research into visually stunning, comprehensive content. Whether you’re crafting in-depth articles, detailed reports, or informative guides, Pages streamlines the process so you can focus on what matters most: sharing your knowledge with the world. Seamless creation – Pages lets you effortlessly create, organize, and share… Continue Reading

Huge Google Search document leak reveals inner workings of ranking algorithm

Search Engine Land: “A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of documents, which appear to come from Google’s internal Content API Warehouse, were released March 13 on Github by an automated… Continue Reading