PC World: “Online security used to be simple. All you needed was a good password, and in the early days, you didn’t need a ton of numbers, letters, and special characters to achieve that goal. No need for antivirus software to verify you were logging into legitimate sites, either. Privacy also wasn’t quite as fragile as it is today. Your email wasn’t constantly being lost to yet another data breach. But as hackers and criminals get more sophisticated, so have recommendations for best security practices. Currently experts recommend the use of unique, random passwords (and the more characters, the better), plus two-factor authentication as a strong baseline. But you can go further—and companies on the frontlines of cybersecurity are trying to make that easier. One such step is called masked email. (You may also hear it referred to as email masks or email masking.) It formalizes a long-available feature known as email aliases as a privacy and security measure. A randomized email address is created to hide (aka mask) your true email address for an online account. Any correspondence sent to the masked email address gets forwarded to your actual inbox. The sender doesn’t know about the email’s final destination. They’ll only find out if you accidentally reply to a message as your main account. The benefits are twofold. You get better privacy, because the more you use different masked email addresses (ideally, one per online account), the more you limit the potential fallout of the information leaking in a data breach. That email address won’t work on other websites as a login ID or for a password reset. Nor can someone take over the address like with an actual account. It’s just a forwarding address, and a disposable one at that…”