Law.com: “DLA Piper outdid its competitors in digital marketing in 2019, according to a new report, while law firms in general are using Facebook far less and using LinkedIn, Instagram and paid social marketing more. Firms are also measuring the impact of their social marketing efforts more closely, the report found. Consultancy Good2bSocial has released the annual report card, the Social Law Firm Index, since 2013, though this year it includes more firms than ever. The group measures law firms’ social media reach, engagement, and marketing performance on their own websites and on public social media platforms. The latest rankings, released Tuesday, place DLA Piper at No. 1, followed by White & Case, Norton Rose Fulbright, Baker McKenzie and Orrick, Herrington & Sutcliffe. Norton Rose Fullbright, which topped the overall rankings last year, came in first in 2019 when it came to “thought leadership,” while Baker McKenzie led the pack in SEO optimization…”
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Daily Archives: November 20, 2019
Univ of Texas Libraries Launch Access Tool for Digital Collections
“The vast digitized collections of the University of Texas Libraries are now becoming available through a new web portal. A new access point on the Libraries’ website – the Collections portal – allows users to undertake remote research and study utilizing rich resources that have previously only been available in person or through more time-intensive… Continue Reading
‘Bear’ the dog helps find koalas injured in Australian bushfires
Reuters: “An obsessive compulsive dog who was abandoned as a puppy has a new mission: helping find and save koalas injured in Australia’s recent devastating bushfires. Bear, a Cattle Dog cross-breed, is trained to find both koalas and quolls, another small Australian marsupial, in the wild. “This is the first year that we have been… Continue Reading
As politics heat up, so do hiring bias worries
SearchHRSoftware – The political polarization in the nation is also causing problems in the workplace. Political discussions are more common, and it may impact hiring choices. “Employees are discussing national politics in the workplace now more than ever. This is making some employees uncomfortable, if not irritated. But political leanings may become more than just… Continue Reading
Create your own maps and stories in Google Earth
Google Blog: “With creation tools in Google Earth, you can draw your own placemarks, lines and shapes, then attach your own custom text, images, and videos to these locations. You can organize your story into a narrative and collaborate with others. And when you’ve finished your story, you can share it with others. By clicking… Continue Reading
What jobs are affected by AI?
Brookings – “…White-collar jobs (better-paid professionals with bachelor’s degrees) along with production workers may be most susceptible to AI’s spread into the economy. AI could affect work in virtually every occupational group. However, whereas research on automation’s robotics and software continues to show that less-educated, lower-wage workers may be most exposed to displacement, the present… Continue Reading
Google update on political ads policy
Google Blog: “…While we’ve never offered granular microtargeting of election ads, we believe there’s more we can do to further promote increased visibility of election ads. That’s why we’re limiting election ads audience targeting to the following general categories: age, gender, and general location (postal code level). Political advertisers can, of course, continue to do… Continue Reading
The most remote emergency room: Life and death in rural America
Washington Post: “…As hospitals and physicians continue to disappear from rural America at record rates, here is the latest attempt to fill a widening void: a telemedicine center that provides remote emergency care for 179 hospitals across 30 states. Physicians for Avera eCare work out of high-tech cubicles instead of exam rooms. They wear scrubs… Continue Reading
