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The Social Law Firm Index Annual Report Card “DLA Piper outdid its competitors in digital marketing in 2019, according to a new report, while law firms in general are using Facebook far less and using LinkedIn, Instagram and paid social marketing more. Firms are also measuring the impact of their social marketing efforts more closely, the report found. Consultancy Good2bSocial has released the annual report card, the Social Law Firm Index, since 2013, though this year it includes more firms than ever. The group measures law firms’ social media reach, engagement, and marketing performance on their own websites and on public social media platforms. The latest rankings, released Tuesday, place DLA Piper at No. 1, followed by White & Case, Norton Rose Fulbright, Baker McKenzie and Orrick, Herrington & Sutcliffe. Norton Rose Fullbright, which topped the overall rankings last year, came in first in 2019 when it came to “thought leadership,” while Baker McKenzie led the pack in SEO optimization…”

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