“YouTube is now a Registration Agency for the International Standard Name Identifier (ISNI), the ISO certified global standard number for identifying millions of contributors to creative works and those active in their distribution. YouTube is the first ISNI registration agency in the music space. YouTube will request an ISNI, a unique identifier, to be assigned to all creators whose works are used on the platform – including performers and songwriters – helping to reconcile data and ensure attribution. YouTube will share ISNIs with its label and publishing partners in order to promote the adoption of this standard by the industry as a whole….FX Nuttall, Technical Program Manager at YouTube. “By adopting ISNI, artists, songwriters and other creators will be unambiguously identified, enabling better visibility and tracking on YouTube. Bringing the ISNI open standard to music opens the door to more accurate credit for creators, discovery for fans, and transparency for the industry.” ISNI’s mission is to assign to the public name(s) of a researcher, inventor, writer, artist, performer, publisher, etc. a persistent unique identifying number to resolve the problem of name ambiguity in search and discovery; and diffuse each assigned ISNI across all repertoires in the global supply chain so that every published work can be unambiguously attributed to its creator, wherever that work is described. The ISNI is becoming a critical component in Linked Data and Semantic Web applications, and is already used extensively by libraries and archives to share catalog information.”