New York Magazine – The Intelligencer: “And a linguist named Emily M. Bender is very worried what will happen when we forget this…A handful of companies control what PricewaterhouseCoopers called a “$15.7 trillion game changer of an industry.” Those companies employ or finance the work of a huge chunk of the academics who understand how to make LLMs. This leaves few people with the expertise and authority to say, “Wait, why are these companies blurring the distinction between what is human and what’s a language model? Is this what we want?” Bender is out there asking questions, megaphone in hand. She buys lunch at the UW student-union salad bar. When she turned down an Amazon recruiter, Bender told me, he said, “You’re not even going to ask how much?” She’s careful by nature. She’s also confident and strong willed. “We call on the field to recognize that applications that aim to believably mimic humans bring risk of extreme harms,” she co-wrote in 2021. “Work on synthetic human behavior is a bright line in ethical Al development, where downstream effects need to be understood and modeled in order to block foreseeable harm to society and different social groups.” In other words, chatbots that we easily confuse with humans are not just cute or unnerving. They sit on a bright line. Obscuring that line and blurring — bullshitting — what’s human and what’s not has the power to unravel society…”